1 (928) 273-4365 * Tom (at) SalesPipelineWizard dot com
Above are my most common niches. I began studying a few of these topics/disciplines in the late 1980’s as a child in the “tween” years.
Services most frequently include:
- Content marketing
- Content strategy
- Direct response copywriting
- Email marketing
- Video scripts
- Sales pages
- Blog articles
- Opt-in pages & forms
- Search engine optimization
- Interpreting & translating scientific studies for lay audiences
- Social media management
- Product descriptions
- White papers
- Case studies
- Nonfiction books
- Brand journalism
- Magazine feature articles
- Press releases
- Kinetic typography (animated text) videos
If you and your business need some wizardry and a miracle or two, you’re covered. I’ll work my magic doing what I do best. Then you can concentrate on what you do best, which is running your business.
That is, of course, if we’re a good fit. Let’s chat first and figure that out.
How Will Your Experience Be Unique & How Will This Influence Your Bottom Line?
We marketers have a code, so I’m supposed to add a Unique Selling Proposition here. That’s a Marketese term meaning what you get that other copywriters aren’t delivering on.
To stuff it into a small nutshell, this is the combo that sets me apart:
- Diverse skill set
- Decades of experience in writing, marketing & PR
- 3 decades of study in holistic health & human potential
- Strong science & mathematics background
- An understanding of the psychology of what makes a person take that next step in the sales funnel & what causes them to get stuck
A Few Skills That May Help Your Bottom Line
I have a ton of experience analyzing scientific studies, and this could come in handy when writing about health and wellness topics.
By the way, this work is FDA-friendly if needed, especially if you’re selling supplements. I have a degree in mathematics and have read a lot of studies from the hard and soft sciences.
Keep in mind that complying with regulations by the FDA and other agencies is not an either/or exercise. Regulations are not 100% precise. Content decision-makers must calculate the probability of risk and decide what risk levels they are comfortable with.
For this reason, it’s important for each company to design an internal compliance policy. This can be based on regulations as written, enforcement precedents, and the like.
If you don’t have an internal policy, I can help you develop one. You can run it by a lawyer for review. The lawyer should be able to clarify the benefits and risks of every possible decision. Compliance matters are not as objective as regulatory bodies pretend that they are.
Magazines, Blogs & Talk Show Appearances
Credits include way too many blog and magazine articles to count, and lots of talk show appearances as well. If you happen to need pitches for talk shows, you’re in luck. I appear on 20% of the shows pitched.
I wrote and authored a book that was in the top 1/10 of 1% for sales rank on Kindle for more than a year. It ruled two categories: Meditation and Yoga.
Media & Public Relations
I had spent many years, from the 90s to the 2020s, writing press releases, Op-Eds, letters to the editor, and other media and marketing materials for nonprofits. I’ve also written and tested many email campaigns and landing pages, so there’s much trial and error behind me.
There’s a YouTube channel with well over a million views, mostly from search traffic. Many happy surfers visit my other website after gaining value from the videos and receiving clear and actionable solutions to their problems.
Search Engine Optimization (SEO)
Search engine optimization is an evolving art, but not really. Uncle Google has long term goals in mind for its ranking algorithm(s). That is to return results that are most helpful for the user experience after a user types a particular search query.
Long form vs short form is not the issue, despite what many well-meaning SEO consultants and the developers of popular WordPress SEO plugins may tell you. It’s all about how satisfied the user is after typing that query and visiting your site. In some cases, that means go with long form, but in many cases it does not.
I know. Your mom taught you that bragging ain’t prudent and proper. Some say it’s a sign of issues involving… genitalia or something. But there’s a point to all this.
Kinetic Typography & Animation
I create animated text and animated character videos. For some videos, I create animated open captions. Work samples are available. You can find an example of simple character animation and simple kinetic captions at this link. They only get fancier and more complex from there.
The point is, let’s chat about whether we’re a good fit for your business’s needs and goals. This page provides an overview, which means you have some clues already. There is also a testimonials page and a portfolio page. If you need more content samples, let me know.
3 of Many Happy Clients
“I could not have asked for better work from Tom. His writing is eloquent and professional. His communication is excellent – he always got back to me extremely quickly. Perhaps the best thing about his work is the extra effort he puts in. He made the extra steps to do research and give me great feedback on the SEO friendliness of different topics. I asked for an article and he went far beyond that. I would not hesitate to recommend him to anyone and will be using his services again in the future.” – Joe from Albuquerque re: Men’s yoga blog content
“Great energy and fun to work with – but also reliable and with professional results. Honestly one of my best experiences :)” – Mark from Stockholm, Sweden re: audio scripts
“I needed an About page and a Services Offered page for our data science company’s website. Tom described our B2B services really well, despite the complex nature of the business. Our customers will find it to be thorough, readable and easy to understand. The turnaround was fast. We’ll definitely hire him again as a copywriter.” – Harshad Patadia, Data Scientist
Tom Von Deck
Sales Pipeline Wizard
Prescott, Arizona, USA